Design Process

Double diamond design process

To solve this task, we proposed using the Double Diamond design process, to work toward a solution based on a deep understanding of user needs and behaviour. Ultimately, using this design process allowed us to reduce the risk of implementing features that were not relevant to our users.The Double Diamond design process is a widely recognized framework for problem-solving and innovation within the field of design. It consists of four distinct phases: Discover, Define, Develop, and Deliver.

Design process included these activities:

● Discover phase - user interviews, competitor analysis● Define phase - user personas, jobs-to-be-done, customer journey map● Develop phase - user flows, wireframes● Deliver phase - UI Kit, UI visualization.

Agile Methodology

To solve this task we used Agile methodology. Agile methodology is an iterative and flexible approach to project management and software development that emphasize collaboration, adaptability, and continuous improvement. It was originally introduced as a response to traditional waterfall project management methods, which often resulted in rigid processes and lengthy development cycles. By combining Agile methodology with the Double Diamond design process, we created a flexible and collaborative framework for problem-solving and product development, allowing to iteratively refine and improve the design while delivering value to users and stakeholders.

Here's how they relate:

● Iterative Process● Collaborative Approach● Customer-Centric Focus● Adaptability and Flexibility

AI Marketing Analytics Dashboard — UX/UI Design

A dark, futuristic SaaS dashboard designed for founders who want to track performance, ROI, and AI-driven insights in one place.
Built with a focus on clarity, hierarchy, and emotion, this interface combines strategic B2B analytics with a touch of visual minimalism — dark base tones, glassmorphic layers, and soft neon highlights.

Features:

● Real-time KPI tracking (Revenue, ROI, Engagement)● AI Insights cards with actionable suggestions● Interactive performance graphs● Smart campaign and audience overview

Style direction:

Dark neutral palette & Simple typography, soft glow details, and modern depth through blur and contrast.
This concept reflects how AI can make data feel both intelligent and emotionally engaging — turning analytics into experience.

What do you think? 👍 or 👎 ?

Contact us if you want the same design process and results 😉